Posted by: peterhact | April 21, 2010

Cloud Computing – The cloud of the global environment

originally written on AuTechHeads in one of my other Blogs

20/04/2010 11:26 PM

Cloud Computing. According to an article I have read, all traditional resellers had better switch to a cloud model, or face exinction. I argued the toss on CRN about that, especially as the writer was representing a cloud hosting company. As if he was going to say that traditional resellers have a part to play in the cloud revolution.

Cloud computing, to me, was epitomized by a small team of researchers, who had a problem. The problem was a bit big. You see, they were divided physically by a wall, barbed wire and a no mans land area that would involve being shot if they tried to cross it. On one side of the team were the Palestinians. On the other side, the Israelies. They wanted a tool that could help them collaborate between each other without getting shot at.

They checked out some hosting sites, and settled on an Amazon solution. Now, they had a foundation for collaboration, but it wasn’t easy to use, and there wasn’t any chance that anyone would buy it off them. It was, to put a finer point on it, nasty.

So they started looking at a way to jazz it up a bit. When i first saw it, i told everyone I knew about it. There were others spreading the word about the site, and I wasn’t surprised to see execs from companies talking about this new environment. They created an environment that had its own OS, created out of open source, all the apps were open source, and the data was where they made their money – saving files above a certain threshold meant that you had to buy “space”. There was a loyalty program. If you introduced people to the site, they gave you additional storage. This was a cool idea. the site is

Remember, there are hundreds if not thousands of people on there now. And then, out of the blue like a lightning strike, we got this sent to us:

We deeply regret that Ghost has had to close down due to increasing competition. We are very sorry for the inconvenience caused.

My sincere thanks to our team, users, investors and other fans for all their support for Ghost.
Zvi Schreiber

Which is all a bit of a letdown, but I guess it is to be expected. The GFC, the competitive nature of the fledgling industry, there has to be casualties.

But one of the segments that won’t be brought down by Cloud Computing and hosting is the Traditional Reseller. Why? How do you access the cloud? How do you gain access to your data in a cloud environment? You log in and access it. here is the funny bit. from what? if you don’t have access to a PC, a notebook, netbook or thin client, well, the cloud is certainly there, your data could be waving at you, but how the heck do you access it? you need a reseller to sell you the hardware that connects to the cloud and grants you access. Cloud computing may be the way of the future, but it is still brought back to earth by hardware. And if all the resellers jumped into cloud, shrugged off hardware, who would they be talking to? the clients would be standing on the outside, but they couldn’t look in.


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